Every year on March 8, the world pauses to celebrate International Women's Day (IWD). A moment to honor women's achievements, acknowledge the work still ahead, and commit to real, lasting change. This year's UN theme "Rights. Justice. Action. For ALL Women and Girls." is a reminder that equality isn't just words on paper. It requires action. And action, for us, starts from within.

At Lake, a company behind the coloring app for adults Lake Coloring, International Women's Day is more than just a date on the marketing calendar. It's a mirror that reflects who we are as a company, every single day of the year.

The Majority of the Lake Team Is Women - and Always Has Been

From the very beginning, more than half of our team has been women. In an industry where female representation in tech and app development is still far from the norm, we've always bucked that trend - at one point reaching 70% women on the team.

Today, women hold key positions across every department: design, development, content, analytics, marketing, and leadership. We don't see this as an achievement to coast on. We see it as a standard to maintain and build upon.

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"I feel that having a lot of women collegues is contributing to mental health and wellbeing being talked about openly and taken seriously. Healthy work life-balance is not just a policy but is actually being encouraged. But the best thing about working at Lake is coming to work and knowing your friends are already waiting for you there!"
-- by Zala Križ, designer at Lake


To celebrate this, we organize a fancy women-only lunch, which I would gladly share a photo from, but we are too busy talking and laughing so there is no proof of it 😂 So here's one from our lovely team-building!

Female members of the Lake Coloring team at a team building event.
No proof of the lunch, but plenty of proof of the good time 😄

The Majority of Lake Artists Are Women

Lake features more than 130 real, talented human artists (not AI-generated content!). Together, they've created over 2000 original coloring pages, and currently three quarters of those artists are women.

We share revenue with every one of them. For many, Lake has become a meaningful source of passive income - income that gives them the financial breathing room to keep doing the creative work they love, to grow as artists, and to invest in their own craft. Knowing that we play even a small role in enabling that kind of creative freedom is something we're genuinely proud of.

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"The royalties I get from being a Lake artist are a constant reminder that my art is being seen and appreciated. When imposter syndrome kicks in, it's nice to know people are enjoying and supporting me and my work."
-- by Yaroslava Apollonova, artist on Lake
The Lake Coloring team with artist Iris van den Akker, one of the featured artists in the Lake Coloring app.
A special visit to one of our favorite people - Lake artist Iris van den Akker, whose work has been colored by thousands of Lake users around the world.

The Majority of Lake Users Are Women


The vast majority of Lake's users are women - and their feedback shapes everything we build.

There's a reason so many women turn to coloring. Research consistently shows that women carry a disproportionate share of unpaid labor: emotional labor, caregiving, household management - work that is essential but often invisible. Coloring offers something rare: a few minutes that belong entirely to you. No tasks, no obligations, just presence and creativity.

If Lake can offer that - even for fifteen minutes - we think that matters.

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"I absolutely enjoy this app. It helps me wind down after a busy and stressful day at work. I definitely recommend to anyone who enjoys coloring!!"
-- by DMLuevano in the App Store review

Special Coloring Pages Celebrating Women


To mark International Women's Day 2026, we've added a curated selection of coloring pages featuring bold, empowered women directly to the app. You'll find them on your Home tab, ready to color. We hope they bring you a moment of joy and a little bit of inspiration.

What We Believe

This year's IWD theme calls for rights, justice, and action. We believe that action shows up in everyday decisions: who you hire, who you pay, whose work you support, and whose rest you help protect.

We're not a policymaker or an NGO, but a small app company. But we believe that every team, at every scale, can choose to show up differently - and that those choices, made consistently, add up to something real.

Happy International Women's Day! To every woman on our team, every artist in our library, and every user who opens Lake to breathe for a moment - this one's for you 🤗

P.S. If you're looking for a good read this week, We Should All Be Feminists by Chimamanda Ngozi Adichie is one of my all-time favorites. I'd recommend it to just about everyone!
A group photo of the female team members of Lake Coloring app.
The women behind Lake, all in one place.