On 23 March, a week after our launch, we received the highest honour on the App Store: Lake has become Editors’ Choice app. Editor’s Choice is a badge for apps which have been chosen by the Apple editorial team acknowledging innovation, excellent quality or value.

The moment we have all been working for for the past 12 months is here. We are proudly introducing Lake, an iOS coloring app that serves as a marketplace for Instagram’s finest illustrators.