2019 was our 3rd year as Lake Coloring. A year full of captivating events - some expected, and some quite unexpected. Along the way, we have crossed paths with many incredible people, created loads of wonderful memories and worked our butts off to grow Lake.
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Life is not a bed of roses and does not always provide us with equal opportunities. As a small team coming from different backgrounds, we are very aware of this. That is why we are strongly committed to the idea of creating better opportunities for all and are consciously investing in a community that encourages, accepts and shares.
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On Tuesday, October 30, we are starting the much-awaited Artist Instagram Takeover. In case you are not familiar with the term: an Instagram takeover happens when a brand invites a guest to temporarily take control of its Instagram account. In Lake’s case, it’s our artists who will be taking over @lakecoloring Instagram account!
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What a year we’re having! Today, Apple announced their selection of the best apps and games for 2017, and we’re on the list. As they put it, the selection celebrates “the amazing experiences that developers have created for Apple platforms.” We’re quite sure of one thing - editors on the App Store have a bit of a soft spot for Lake.
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A while ago we had a nice long chat with one of the App Store editors. She was keen to know our background story: why we decided to bring artists aboard in the way we did and how our unique business model came to be. She also reached out to a couple of Lake artists.
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We didn’t plan a field trip to San Jose this year. But it happened. We didn’t plan to have the time of our lives. But it happened. We didn’t plan to go home with a prestigious cube. But it happened!
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On 23 March, a week after our launch, we received the highest honour on the App Store: Lake has become Editors’ Choice app. Editor’s Choice is a badge for apps which have been chosen by the Apple editorial team acknowledging innovation, excellent quality or value.
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The moment we have all been working for for the past 12 months is here. We are proudly introducing Lake, an iOS coloring app that serves as a marketplace for Instagram’s finest illustrators.
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